Account-Based Commercialization
Strategic targeting and relationship building with hospitals, IDNs, and large provider groups.
Strategic Account Targeting
Post-code commercialization requires strategic account targeting and relationship building with key decision-makers in hospitals, IDNs, and large provider groups. We help you identify high-potential accounts, build compelling value propositions, and navigate complex buying processes.
Our account-based approach combines market intelligence, stakeholder mapping, and value-based selling to accelerate adoption in your most important accounts.
Key Deliverables
Tools and frameworks for strategic account management
Value Analysis Dossier Outline
Structured template for building compelling value propositions for hospital value analysis committees.
GPO/IDN Map
Strategic mapping of group purchasing organizations and integrated delivery networks for targeted outreach.
ROI Calculator
Interactive tool for modeling financial impact across different adoption scenarios and time horizons.
Executive Brief
Concise presentation deck for C-suite stakeholders highlighting clinical and financial benefits.
Our Process
Account Identification
Map high-potential accounts based on patient volume, physician concentration, and strategic fit with your device positioning.
Value Proposition Development
Build compelling value stories that resonate with different stakeholders—clinicians, administrators, and executives.
Stakeholder Engagement
Orchestrate multi-touchpoint engagement strategies that build relationships and move accounts through the adoption funnel.
ROI Modeling & Justification
Develop financial models that demonstrate clear ROI for different adoption scenarios and time horizons.
Ready to target your key accounts?
Let's discuss which accounts to prioritize and how to build compelling value stories.